Founder & CEO

As an entrepreneur by heart, Neal has a passion for innovation and solving complex business problems. Neal is driven by a thirst to deliver exceptional experiences and has a track record for building high performance teams. Over his career Neal has stewarded several high profile clients through major challenges leveraging technology, automation and process change. Neal takes pride in championing mental health and diversity initiatives. When he’s not in the office Neal can be found enjoying the outdoors on mountain bike or stand up paddle board.

RPL Nickname: The Machine

Vice President, Corporate Development

James is a purposeful entrepreneur with the desire to innovate for his clients by applying process change and technology to improve business execution and competitive advantage. His experience is diverse. As a strategist for one of the largest digital agencies in Canada, he consulted with leading brands and led the implementation of various complex projects including strategy, software selection, marketing. In a recent engagement, James led the business analysis, digital strategy, and implementation of a technology-based system to solve significant challenges for a billion-dollar organization. When James is not in the office, he enjoys reading to feed his curiosity, volunteering, and competitive running.

RPL Nickname: M

Vice President, Digital Transformation

Michael is an experienced technology professional with over 20 years of experience in digital technology, web development, e-commerce and application management. As a naturally curious problem solver he has built up a solid track record of success with extensive experience in retail, film, and construction.

Working with companies ranging from family run to enterprise level, Michael has worked to create efficient business solutions, workflows and data integration models. He finds enjoyment and thrives in environments that require analysis and problem solving.

When not at the office Michael enjoys everything this great city and province has to offer, whether it’s skiing, cycling, hiking the trails or on his motorcycle on the back roads exploring.

RPL Nickname: Banner

Director, Project Management

Tony brings core project management experience to the team at Red Pill Labs. Tony has over ten years of experience in business transformation, process improvement, manufacturing, and project management. Tony specialized in ERP & CRM implementations and excels at aligning stakeholder expectations to pragmatic project objectives in order to maximize benefits to stakeholders across a variety of project types.

RPL Nickname: Tiger

Business Analyst

Ethan has over 3 years of experience working in the gig economy in areas such as information technology systems and business processes. Prior to joining Red Pill Labs, Ethan worked at a Big 4 accounting firm where he assisted with client tax engagements and compliances processes. He has experience working in different industries such as; technology, manufacturing and, financial services. Ethan also has a background in ecommerce best practices with platforms such as Shopify, Amazon, and Facebook. ​

RPL Nickname: Hairspray

Product Specialist

Xavier is a naturally curious Business Analyst who enjoys leveraging his creative skills and energy to solve business problems. Prior to joining Red Pill Labs, Xavier worked at a Big 4 accounting firm where he assisted with client tax engagements and compliance processes. He has experience working in different industries such as; retail, pharmaceuticals and construction. Xavier also has a passion for digital and ecommerce with a keen eye for best practices with platforms such as Shopify, Instagram. Outside of work Xavier is an up and coming musician/entertainer working towards a recording career.

RPL Nickname: Prince

Project Manager

Eduardo is a highly experienced project management professional with a broad range of skills and expertise. With over 12 years of experience, Eduardo has developed an in-depth understanding of process analysis and redesign, product development, process mapping and documentation, change management, and start-up company operations. He is known for leading teams effectively, communicating with stakeholders clearly, and delivering projects on time and within budget. Eduardo's passion for helping organizations improve their operations and streamline their processes is evident in the innovative solutions he has implemented throughout his career.

Eduardo is an avid soccer fan, with C.D. Guadalajara being his favourite team. He enjoys watching matches and keeping up to date with the latest news in the world of soccer. Outside of work, Eduardo can be found enjoying the outdoors, kayaking, and staying active.

RPL Nickname: Mezcal

Business Analyst

Rafaella is a Business Analyst with over ten years of experience in the banking and financial sector. With a strong foundation in process improvement, performance metrics, and project management, she excels in delivering financial product projects. Rafaella's data and gap analysis expertise, coupled with her knowledge of ERP Financial Modules, empowers her to translate customer needs into innovative solutions. Her notable project experience includes developing user-friendly financial products for ERP systems, managing digital financial projects, and leading agile teams to meet project milestones efficiently.

Beyond her professional life, Rafaella loves taking walks in nature with her family, reading, and discovering new types of foods/restaurants.

RPL Nickname: Gamora

Sr. Business Analyst

Alline is a Business Analyst boasting over ten years of experience in the banking sector and an additional six in retail. Throughout her career, she has led financial product projects and has significantly streamlined processes. She played a crucial role in improving app features related to credit limits and successfully collaborated with a third-party company for better card security. Furthermore, to highlight her capacity to tackle large-scale projects, she oversaw the integration of two million credit card accounts.

In all of her professional roles, Alline has excelled at connecting gaps, enhancing security, and making systems work efficiently.

Outside of work, Alline loves playing tennis, hiking, snowboarding, and spending time with friends, whether it be on the snowy slopes, trials, or in the city.

RPL Nickname:Nebula

Business Analyst

Aahron brings over 8 years of experience as a Business Analyst in distribution center operations, having recently graduated from BCIT's Business Information Technology Management program. He seamlessly blends his tech expertise with hands-on knowledge of distribution center operations, thriving in dynamic environments by ensuring efficiency and accuracy. Aahron specializes in business and data analysis, providing valuable insights for diverse projects and aligning stakeholder expectations with company objectives at Red Pill Labs.

Outside of work, Aahron stays active with recreational sports like basketball, hockey, and volleyball. He also enjoys snowboarding and leisurely chairlift rides on the slopes.

RPL Nickname: Bruno

Manager, People Excellence

Amanda is an experienced professional with over 10 years of experience in system implementation, process optimization, and overall HR operations. A strong project management background, coupled with her aptitude for learning new systems, has led to many successful implementations in HR and Finance. Through her experience, she has built an approach that places People, Process, and Data at the forefront of everything she does. Amanda has excelled throughout her career by simplifying large, complex concepts into bite-sized ideas that are easy to understand.

Things that occupy Amanda’s time outside of work include reading, solving puzzles of any kind, and eating culinary delights from around the world.

RPL Nickname: Storm

Consultant, People Excellence

Cristina is an experience HR Operations Specialist with over five years of experience in streamlining HR processes and optimizing workforce efficiency. Combining her holistic approach with her robust expertise in HR systems has helped Cristina drive organizational success through other implementations and strategic HR initiatives. Cristina passion for Human Resources can be displayed by her success with talent acquisition, workforce planning, and fostering inclusive workplace cultures. Her adeptness at managing the hire-to-retire process ensures smooth transitions and enhanced productivity.

Outside of work, Cristina enjoys staying fit & active, watching sunsets, reading, discovering history, antique and vintage lover and being there for loved ones.

RPL Nickname: Mystique

Business Analyst

Christopher Mulya brings over 4 years of expertise as a Business Analyst in the food and technology industries. Known for his strong technical background, Christopher specializes in creating business intelligence dashboards, conducting detailed data analysis, ensuring quality assurance, and driving improvements in business processes. His dedication lies in optimizing operations and providing precise insights crucial for strategic decision-making.

Outside of work, Christopher enjoys staying active on the badminton court and participating in local boot camp classes. He also loves exploring Vancouver's vibrant brunch scene.

RPL Nickname: Sheldon Cooper

Senior Consultant, People Excellence

Hateefa is a high performing Consultant, Project Manager, and Workforce Management specialist with industry experience in digital marketing and HR. With a background in project management, HCM implementations, and business development, she has successfully implemented complex software systems, which in the end, resulted in enhanced operational efficiency and ultimately drove business growth. Hateefa’s passion for delivering solutions that in fact have impact has been a key factor in her success across various projects.

When she’s not working, you can catch Hateefa caring for her animals, reading, and learning new things, like her current interest in psychology. She also has a deep love for traveling and discovering new cultures.

RPL Nickname: Khaleesi

Business Analyst

Ilaria has over 5 years of professional experience with a proven track record in unveiling new business processes and improving existing ones to support operational growth and excellence. Prior, as a an ERP Key User at a software company, Ilaria successfully monitored eight ERP implementations, showcasing her strong analytical skills and natural curiosity in IT and digital transformation. Her passion to continue to learn motivates her to consistently seek opportunities and expand her knowledge in these dynamic fields.

Away from the office, Ilaria enjoys hiking as she finds it meditative and helpful for organizing her thoughts. Also, her adventurous spirit has recently led her to take up badminton and begin training for her first half-marathon!

RPL Nickname:

Director, Design & Innovation

Orry brings his unique background in both industrial and user experience design to the forefront when interacting with clients. He specializes in human centered design strategy and uses ethnographic research methods to bring empathy and understanding of customers real lived experiences into the projects under his leadership. He specializes in rapid prototyping, user interface design, risk management business processes, design research, and physical product design. Orry’s work focuses on the intersection of physical and digital environments.

In his free time Orry enjoys all that BC has to offer. You will find him skiing the local mountains in the winter and kayaking or hitting the beaches all summer.

RPL Nickname: Rocky

Project Manager

Ty offers a unique blend of program management, strategic innovation, leadership, and a deep understanding of British Columbia's natural resource sector to the team at Red Pill Labs. Having worked alongside key industry stakeholders, Ty's developed a skillset as diverse as his project portfolio, which includes; professional training and coaching, business strategy, extensive forestry and geology field experience, and even hosting a podcast. Ty looks forward to building relationships and helping our clients translate complex business problems into effective and tangible solutions.

Outside of work, you'll find Ty spending time in nature with his dog, exploring new places, and attending home games to cheer on the Vancouver Whitecaps.

RPL Nickname: Big Timber

Content Developer

Aidan is instinctively a hard worker who enjoys learning and leveraging his ever expanding knowledge in the business world. Prior to joining Red Pill Labs, Aidan gained industry experience by deliberately sampling various industries before deciding to pursue a career in business. His experience ranges from residential trades to large scale industrial construction. Aidan is enthusiastic about growing his network. He values working in an environment that challenges him with problem solving.

Aidan has a natural inclination for writing and enjoys reading Stephen King books on his spare time.

RPL Nickname: Q-Tip

Sales Development Representative

Alec Walsh is a results-driven sales professional with a deep understanding of business fundamentals and sales strategies. He is currently in his 3rd year of university pursuing a Bachelor's degree in Economics with a minor in Business. Alec has a proven track record of delivering results, from driving and managing online sales to providing excellent customer service. He has a strong interest in computer programming and sales, as demonstrated by his involvement in his high school's computer programming and sales club. During this time, he built websites, designed apps, and got involved with some CRM platforms. Alec's experience in computer programming and sales has also earned him five unique Microsoft badges, showcasing his dedication to learning and skill development.

Outside of work, Alec enjoys playing basketball and has also achieved multiple accomplishments in ten years of playing box and field lacrosse.

RPL Nickname: QuickSilver

Chief Stress Reliever

Miles is a treat-oriented professional with an advanced knowledge of decompressing strategies and how to cultivate a stress-free environment. With his relentless and hyper-active personality, Miles often brings a sense of joy to those around him, helping improve morale and boost productivity to overall improve organizational culture. At Red Pill Labs, he uses his time to predict, assess, and cleanup accidental food spillages and ensure the workplace is a clutter-free environment. Showing a profound interest in outdoor activities, Miles ensures he takes at least one colleague out for a quick walk every 2-3 hours to help ensure his team-members are able to take creative breaks away from the action in-office.

Outside of work, Miles is extremely active and enjoys hobbies such as running, walking, hiking, and playing ball with his sibling. 

RPL Nickname: Morales